A Comprehensive Guide for Vape Shop Owners - TPD Compliant E-Liquids

A Comprehensive Guide for Vape Shop Owners - TPD Compliant E-Liquids

Selling your own flavour or brand of e-liquid is a great way to give your vape shop a competitive edge and boost your sales. Selling vape products in unique packaging or flavours will help your business to stand out and solidify your company branding. If you wish to sell a vape liquid, however, it is essential you create a TPD compliant e-liquid.

What Are TPD Regulations?

TPD regulations, or tobacco products directive regulations, outline the rules and restrictions that must be followed for the legal sale and manufacture of e-cigarettes and e-liquids in the UK.

The TPD Regulations That Vape Shops Need To Follow

Maximum Bottle Size

The maximum size e-liquid that can be sold by a vape shop is 10ml. A vape shop must not try to sell e-liquid in a single bottle that exceeds that amount.

Tank Capacity

The tanks of e-cigarettes must be no more than 2ml.

Nicotine Strength

The strength of nicotine within an e-liquid must be no more than 2% or 20mg/ml.


A minimum of 30% of the product packaging must be dedicated to the nicotine warning banner; this can be on either the bottle itself or the exterior packaging of the e-liquid. All e-liquid products must come with warning labels and images on their packaging also.


All new e-liquid products must be notified to the MHRA at least six months prior to their sale. New branding additions or formulation changes also need to be notified to the HMRA, even if the product has previously been approved by the MHRA. Emissions testing All e-liquids must be emissions tested prior to their sale.


E-liquids containing nicotine must be in child-resistant packaging that is tamper-evident. If there is evidence an e-liquid has been tampered with, e.g. its seal is broken, it should not be sold.

For a vape shop owner or manager, understanding and keeping track of the above regulations can be time-consuming and overwhelming. If you fail to comply with any of these regulations, you risk landing your vape shop in serious legal and financial trouble. E-Liquid Wholesale can help simplify TPD compliance processes for you, by ensuring all e-liquids you supply are compliant with the regulations. We have extensive experience delivering TPD compliant E-Liquid Wholesale, trade and white label services, and can help businesses with everything from adjusting their flavours to receiving ISO approval.

Contact ELW Today

For more information about our services, do not hesitate to get in touch with e-Liquid today.

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