As an e-liquid seller, it's tempting to want to make as much money as possible. That's great, but many sellers choose to do it by employing certain "cheats" with the e-liquid they're selling. The reality is that it can actually cost you much more in the long run, however.
Avoiding The Number One E-Liquid Cheat
E-liquid is pretty simple stuff. It's typically made up of water, nicotine, propylene glycol/vegetable glycerine, and flavouring. In order to save money, however, and make each batch of liquid fill more bottles, many sellers are tempted to dilute their mixture even further by adding additional water. Adding more water is the number one cheat e-liquid sellers employ to try and make more money. Why should you avoid doing so yourself?
Getting The Worst Of Both Worlds
Adding more water to the mixture doesn't actually dilute the nicotine content, it only dilutes the flavour. You, therefore, end up with a product that doesn't taste very nice but offers a deceptively powerful nicotine hit. None of this is good for the enjoyment of your customers. When customers think you're selling an inferior quality product, they're not going to want to do their vape shopping with you. With so many e-liquid sellers available online and on the high street, you can't afford to be giving away customers like that, chasing a penny's profit on each e-liquid bottle.
Your brand identity and the confidence customers have in the product you sell is one of the most invaluable assets you have as a business owner, particularly one selling e-liquid. When you cash in that confidence for a cheap profit, you may find out you actually lose more in the long run. You'll find it more difficult to entice new customers, market new products, and establish any brand loyalty.
What Can You Do About It?
The answer is to only purchase e-liquid that you know hasn't been diluted any further than it needs to be in order to make the mixture. Your e-liquid needs some water to keep it fluid, but too much will make for a vastly inferior product.
That's why working with a trusted supplier like E-Liquid Wholesale Ltd is so important. You'll be getting the e-liquid your customers will actually want, and that'll provide the most rewarding vape experience possible. You may not make the most profit on every bottle in the short term, but in the long term, your business will be stood in much better stead for ongoing growth and success.
Invest in quality e-liquid from E-Liquid Wholesale; to put it simply, it's worth it.
Image Source: Unsplash